Sunday, October 23, 2011

Charity cards written off in recession

Christmas cards are big business and charity Christmas cards are an even bigger gold mine, but the number of charity cards being bought is in decline this year.

Ireland is probably unique in that about 70 per cent of the Christmas card market is made up of charity cards.

Oxfam has the widest range of charity Christmas cards with 100 per cent profit on all cards sold going to charity. Prices range from €3.50 to €8 for a pack of 20. Last year, Oxfam Ireland made €140,000 profit from

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